Environmental Label

Guided by our Sustainable Development Policy, in pursuit of future-oriented manufacturing, we carefully consider future environments for child-raising and the earth in all our manufacturing processes, so that babies 10 years and 20 years into the future can live healthy and happy lives.

To assist customers in choosing products that are gentle to the environment, in February 2021 the Pigeon Group began affixing the Pigeon's Eco-Label on products that meet environmental standards developed exclusively by Pigeon.

The label design is based on the Pigeon logo, a letter “P” consisting of one heart (a baby’s) inside and another heart (the mother's), with recycling arrows making up the outer heart to represent a sustainable society. The Eco-Label symbolizes Pigeon’s commitment to be kind to the environment as a Group that “delivers love to people everywhere in the form of its products.”

Environmental Standards for Eco-Label

The Pigeon Eco-label standards are set on the basis of a life-cycle-assessment (LCA) perspective, in which the environmental impact of a product is assessed quantitatively at each phase of its life cycle, from procurement of raw materials through manufacturing, distribution and use to disposal. The Eco-Label is displayed on products that meet one or more of the following criteria.

Phase	Criterion
1. Procurement of raw materials	1-a. Products that use at least 10% plant derived materials
	1-b. Products that at least 10% sustainable raw materials
2. Manufacturing	2-a. Products manufactured using reduced electrical power in comparison with a conventional ?product
	2-b. Products manufactured using reduced water in comparison with a conventional product
	2-c. Products manufactured using reduced chemicals in comparison with a conventional product
	2-d. Products generating reduced waste in the manufacturing process in comparison with a conventional product
3. Distribution	3-a. Products with 10% or greater improvement in compactness than a conventional product
	3-b. Products with 10% or greater reduction in weight than a conventional product
4. Use	4-a. Products with 10% or greater reduction in energy consumption during use than a conventional product
	4-b. Products with 10% or greater reduction in water consumption during use than a conventional product
5. Disposal	5-a. Products with 10% or greater reduction in packaging materials than a conventional product
	5-b. Refill products whose containers offer 50% or greater reduction in weight in comparison with the original container
	5-c. Products whose waste is easier to sort components than a conventional product

Phase	Criterion
1. Procurement of raw materials	1-a. Products that use at least 10% plant derived materials
	1-b. Products that at least 10% sustainable raw materials
2. Manufacturing	2-a. Products manufactured using reduced electrical power in comparison with a conventional ?product
	2-b. Products manufactured using reduced water in comparison with a conventional product
	2-c. Products manufactured using reduced chemicals in comparison with a conventional product
	2-d. Products generating reduced waste in the manufacturing process in comparison with a conventional product
3. Distribution	3-a. Products with 10% or greater improvement in compactness than a conventional product
	3-b. Products with 10% or greater reduction in weight than a conventional product
4. Use	4-a. Products with 10% or greater reduction in energy consumption during use than a conventional product
	4-b. Products with 10% or greater reduction in water consumption during use than a conventional product
5. Disposal	5-a. Products with 10% or greater reduction in packaging materials than a conventional product
	5-b. Refill products whose containers offer 50% or greater reduction in weight in comparison with the original container
	5-c. Products whose waste is easier to sort components than a conventional product

·Conventional products are either existing Pigeon products or representative Pigeon products sold concurrently (or a competitor’s product if Pigeon does not offer the product).

·Existing products that already satisfy the above criteria will be affixed with the Eco-Label in succession as packaging is replaced.

·Products that satisfy the above criteria and carry the certification logos of outside organizations may carry only the certification logos of said outside organizations, depending on space available on the packaging.

Examples of Products with Pigeon's Eco-Label